The New Era of Business with AI Is Here — And It’s Built for Writers, Creators, and Solopreneurs
AI is clearly taking over the online world. And it’s easy to see on Substack.
The fastest-growing newsletters are focused on AI. No surprise there.
But there’s one angle that’s still under the radar: Your knowledge can now become scalable software. No coding needed. No tech team required.
Just you, your expertise, and a platform that turns it into something people can use.
It sounds wild. But that’s exactly where we’re headed.
Let’s jump into that world for a second today.
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This Week’s AI Stack: 3 Free AI Tools for Writers
Because so many of you enjoyed my last AI review, I’m continuing the series. This week I’ve tested a few more tools that could be useful for your newsletter, digital products, or content creation process.
AI Is Reshaping the Way We Build Businesses
The other day I listened to a fantastic podcast by my friends
and .They talked about something that I found really interesting: How AI isn’t just changing how we work, but it’s changing how we build our businesses.
How we are moving from content creators to tool creators to offering knowledge to offering interactive intelligence.
The Shift From Content to Tools
What’s changing is the form that knowledge takes. It’s no longer something to just consume, it can now become something your audience interacts with.
Platforms like Pickaxe are at the center of this shift. They let you take what you already know — your documents, notes, PDFs, strategies, and personal processes — and turn all of it into usable tools. No code. No developers. Just drag, drop, and build.
You can create your own AI assistants, forms, dashboards, or product helpers that answer questions, walk someone through a process, or help them apply your methods to their own life or business. And these tools evolve with your thinking.
Real Business Applications
This opens up an entirely new layer of value and monetization. Here’s what this might look like:
Your paid subscribers receive monthly credits to use your tool
A client plugs their info into your interactive framework and gets a personalized output
Your course includes an AI assistant that helps apply the lessons
Your homepage features a free tool that brings in new leads while you sleep
This is where business models are heading.
You create assets that grow smarter over time. You embed them into your offers, your site, your content.
You generate revenue through usage, tiers, or full access — like your own mini SaaS business, powered by your brain.
The Future For Us Writers
You’re not just a writer or a coach anymore. You’re a product builder. A tool creator. A solo founder with leverage.
The opportunity is wide open. And this shift has just begun. The solopreneurs who start building now — who treat their expertise like a scalable product — are going to be light-years ahead.
I’m testing this out myself, and I can already feel the shift. If you’re curious about how to turn your content or coaching into a tool, I’d love to explore it with you.
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This is the best benefit of AI for small business owners. Even without selling the model, being able to have an AI intern that thinks, speaks and knows as much as you do as an owner streamlines the work day.
Great read.