Too Many Ideas. No Clear Start. What Now?

Claudia Faith

Apr 23, 2025

Last week, I added a quick poll to my newsletter and the result surprised me.

This is what I asked:

As you can see: Not a single person said they had no ideas.
That’s not the problem. That’s never been the problem.

The problem is that you don’t know WHERE to start. And that’s exactly why I’m writing this.

You can find more on building your online business in my last post

Why You’re Not Growing (And What Successful Online Entrepreneurs Already Do)

Claudia Faith

Apr 16

Read full story

I’ve been there too.

That point where your head is buzzing with potential, but you simply don’t know how and where to start.

You see other creators launching products or talking about their offers, and it looks like they have some secret you missed.

But when it’s just you and your laptop and your thoughts, every option feels like the wrong one. Or too complicated. Or like maybe you’re not ready at all.

Let me say this as clearly as I can: you are not alone.

Feeling overwhelmed at the beginning doesn’t mean you’re not cut out for this. It means you’re standing at the edge of something important.

So let’s simplify it a bit.

Here’s what I’d offer you if we were sitting at a café together, and you slid your notebook across the table and said, Claudia, I have too many ideas and no idea where to begin.

I’d say this:

Start small. Seriously small.

Pick one idea that gives you a tiny spark. Not the best one. Not the biggest. Just the one that makes you lean in a little when you talk about it.
Now ask:

Who would this help?
What is one small version of this I could create in a few days?
What would I want to learn from putting it out there?

Forget building the “perfect product.”
You’re building clarity. And that comes from doing, not just thinking.

My Lesson Learned

When I launched my first digital product, I had no grand plan. I didn’t even know if anyone would buy it. I just knew I was tired of spinning in circles, waiting to feel ready.
So I made something small, I priced it simply, and I shared it on Substack.

Was it a runaway success? No.
But it was real. It existed. It helped me move forward.

And every product since has been a variation of that same process. Pick one thing. Build a first version. Share it with care.

If you're feeling stuck, here's a simple way to move forward using what’s already working:

Review your past newsletters.
Look for the ones that got the most replies, shares, or clicks or the ones that felt easiest to write.
Choose one high-performing topic.
Don’t overthink it. Pick one idea that already connected with your audience.
Decide on a small next step.
This could be turning the topic into:
- a guide
- a checklist
- a short workshop
- a paid post
- or a free lead magnet
Outline a simple version.
Write a quick draft or bullet out what version one might include. Keep it light.
Give yourself a time frame.
Set a short deadline — 3 to 5 days — to build or outline it fully. Don’t aim for perfect.
Release it.
Share it with a few readers or mention it in your next newsletter to test the waters.